DAVID Sao Paulo Unveils "Shot on Faber-Castell": A Creative Ode to Artistry

Apr. 12, 2024

Since 2015, when Apple launched the iPhone 6, it has highlighted the quality of its cameras in its globally known campaign "Shot On iPhone,” featuring spectacular images that gain more resolution with each edition. 

This inspired the campaign Shot on "Faber-Castell," created by DAVID São Paulo, which brings incredible images but with a fundamental difference from Apple's campaign: the images were not taken with an iPhone but instead drawn with Faber-Castell pencils. 

This parallel also extends to the concept, paraphrasing the big tech: "Shot on Faber-Castell".

The campaign is aired in various out-of-home (OOH) and Metro points in São Paulo. Faber-Castell is one of DAVID's first clients. The partnership has been going on for 12 years.