Deliveroo Partners with We Are Social

Oct. 22, 2026

We Are Social is driving forward a centralised approach for paid social performance content, and select campaigns across key European and Middle Eastern markets for Deliveroo. 

To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices. Together, they will cover a total of seven global markets, implementing a streamlined operating model designed to drive scale, speed, and quality across Deliveroo’s paid social performance content ecosystem.

We Are Social will work in close partnership with Deliveroo’s internal Creative and Paid teams, as well as its existing global media and above-the-line agency partners.

Poppy Shute, Global Director, Brand & Social at Deliveroo said:

“As we continue to grow and expand our offering, from everyday groceries to our Plus subscription, ensuring Deliveroo remains top of mind is crucial. We were looking for a partner who could deliver global content while understanding the local cultural impact needed to drive real business results. We Are Social’s reach and experience made them the perfect fit for the job.”

 

Jim Coleman, EMEA CEO, We Are Social said:

“Deliveroo is one of the world’s most recognisable and innovative brands that has shifted how people interact with food and retail over the last 10 years. We’re genuinely thrilled to be working with them across our global network to deliver the paid social marketing they need for a brand with more ambitious growth plans.”