DKC Launches AI Evolution with Stripe Theory to Help Brands Optimize for AI

Oct. 09, 2025

The marketing and communications landscape has faced significant challenges over the past year. How people search, how information is sorted, and how brands rank look dramatically different in a Google search than when using AI tools, such as ChatGPT. 

That’s why DKC Analytics and Stripe Theory are combining forces to launch AI Evolution, a cross-functional team that identifies what conversations are happening across the AI search landscape, surfaces what information sources feed the answer matrix, and generates strategic communications recommendations to rapidly shift the LLM landscape in favor of a brand. 

As traditional search engines lose market share to AI-driven searches and brands determine a modern search strategy, AI Evolution will leverage PR, data, and SEO expertise to design a clear process that keeps brands front and center. Among the most impacted categories that will benefit from this approach include consumer electronics; beauty and skincare; travel; dining; banking; health + wellness; home improvement; pet care; gaming; and legal.

AI Evolution services include identifying conversations happening for brands in AI systems; mapping out what information sources are feeding these AI systems and shaping narratives; and deploying strategic actions to shift the landscape in their favor.

Beginning today, AI Evolution is offering a free audit to brands who want to understand how to see how they are showing up in AI systems and want to understand how to better optimize for discovery and awareness.