Droga5 London wins MINI Electric global account
Feb. 15, 2018
Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE.
The agency has been briefed on a three-year assignment to develop a clear positioning for MINI Electric as the BMW-owned car marque works towards launching its first all-electric vehicle.
The task is to develop the communication campaign that leads to the official car launch in 2020.
Bill Scott, CEO of Droga5 London, said:
“With all the changes happening in the automotive industry, MINI Electric will be an important step for the brand’s vision to grow its global relevance and future proof the marque. Fittingly, this is one of the most innovation led comms opportunities we’ve been tasked with to date.”
Related News
Wildstone Appoints Tobias Conrad as Managing Director, DACH and Netherlands
Former BCN CEO joins as Wildstone accelerates the digitisation of out-of-home advertising across the region
Modern Post Adds Editor Anthony Miralles
Anthony edited Turnstile: Never Enough, a 14-song visual album for the hardcore band Turnstile
World War Seven Welcomes Starburns Industries to its Roster of Directors
Starburns has built a reputation for work that is funny, sad, strange, and beautiful, sometimes all in the same frame
Latest News
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content
Nov. 12, 2026
Ad of the Day | England Netball Launches Bold new Campaign to Elevate the Sport and Drive Investment
Created by Brothers & Sisters, the campaign positions netball as a sport with a unique cultural and commercial proposition