Editor Tim Thornton-Allan Shares MSE.TV's Remote Editing Workflow for LifeBridge Health's Spot for StrawberryFrog
Jun. 02, 2020
Working alongside stateside/US partners Union Editorial, Tim Thornton-Allan has edited an emotional spot “Covid Cares” for LifeBridge Health Directed by Tyler DeAngelo ECD at StrawberryFrog NY and shot by photographer Joshua Cogan in real time after front line team members came off their shifts. The 60-second film honours the sacrifices staff make at one of LifeBridge Health’s Baltimore-area hospitals and celebrates the real heroes who under the masks and protective gear are the ones who care bravely.
Here’s a quick glimpse at the live shoot and editing workflow adopted by director Tyler and MSE.TV’s Editor Tim Thornton-Allan.
Tim Thornton-Allan, Founder / Editor, MSE.TV, said:
“The shoot was great; it was just like being on set. We were all online and with live access to the photographer’s camera and laptop. Then as soon as the shoot finished, we switched seamlessly into remote editing with live streaming which made the editing process extremely agile and responsive.”
Tyler DeAngelo, ECD / Director, StrawberryFrog, said:
“Over the last few months, I've worked with Tim and his team on several projects. Despite the limitations of Covid, he has developed a very innovative workflow that allows us to be on virtual productions together and gives the creatives and myself the ability to edit live as if we are in the editing room together. After this experience, I can't imagine working any other way.”
Related News
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide
StrawberryFrog Launches Northwell Health's "Top Doctors" Campaign
Campaign touts leadership in number of top-ranked physicians to reach consumers in the hyper-competitive New York Metro DMA
StrawberryFrog Breaks Campaign to Announce Expansion of Northwell Health
Nuvance health joins tristate area's most awarded healthcare system
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer



