Ernest Bolsters its Creative Department
Jan. 16, 2023
The Agency continues to strengthen its team of founding members with the announcement of four new creative talents joining its Madrid office; these are copywriters Adrian Cuevas and Claudia Defez and art directors Ines Criado and Ines Carnicer.
About Ines Criado, art director:
Ines holds a Multimedia and Graphic Design degree from ESNE, School of Design, Innovation and Technology, and a master’s degree in Art Direction at the Universidad Complutense de Madrid and Voxel School. Her technical skills include Illustration, Motion Graphics, and 3D Design.
At Entretanto she worked for Gabinete de Curiosidades, Zuppa as well as for several brands in the Osborne Group. She has been acknowledged by Laurs and Drac Novell for her work in editorial design and healthcare.
Nacho Guillo, CCO, said:
"With these hires Ernest is building muscle, passion, as well as new ways to open up paths that will serve our objectives. It’s our job to provide an environment that will encourage them to develop their abilities and channel their enthusiasm, two of the reasons they joined the agency".
About Adrian Cuevas, copywriter:
With a degree in Advertising and PR from the Universidad de Murcia, Adrian completed his creative training on the Comprehensive Creative Course at the Brother Madrid creative school. During stints at Comunica+A and LLyC, he worked with brands such as Netflix, VIPS, Orange, Ikea, Alhambra and LaLiga, among many others. CdeC and Publicatessen are among the organizations who have recognized Alvaro´s work. About Claudia Defez, copywriter: Having graduated from the Universidad de Alicante with a degree in Advertising and PR, Claudia holds a Master's in Communication and Creative Industries.
With extensive experience working in creative departments, she completed the Integral Creativity Course at Brother, before joining Officer & Gentleman, where she worked for Morena Films and HBO, among others.
About Claudia Defez, copywriter:
Having graduated from the Universidad de Alicante with a degree in Advertising and PR, Claudia holds a Master's in Communication and Creative Industries. With extensive experience working in creative departments, she completed the Integral Creativity Course at Brother, before joining Officer & Gentleman, where she worked for Morena Films and HBO, among others.
About Ines Carnicer, art director:
Ines graduated in Advertising and PR at the Universidad Jaime I de Castellon where she earned distinctions such as winning first prize in the 27th and 28th editions of the OOH advertising contest organized by FEDE-Aepe.
In 2020, she joined the McCann account team to work on the Repsol account. Later she completed the Integral Creativity Course at Brother. After finishing the course, she joined Dentsu Creative, where she worked for brands such as L'Oreal, Maybelline, Phillips, among others.
Related News
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group
Hyperquake Welcomes Barcelona-Based Jose "Pepe" Gorbea
Gorbea is a passionate leader and inspirational speaker with nearly 30 years of experience in creativity, marketing, sustainability, technology, and innovation
Publicis London Appoints Creative Directors
Publicis London has appointed David Anderson and Ian Brassett as Creative Directors, further strengthening the department led by CCO Noel Bunting
Latest News
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour
Aug. 14, 2026
Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly
The agency's first work as creative and media AOR launches across five origin markets



