EuroMillions Return With Romance In New Campaign Film

EuroMillions Return With Romance In New Campaign Film

Jan. 13, 2022

There was the one (Seb) who took advantage of an afternoon with friends to announce that he had won at European lottery game EuroMillions and that he wanted to share with them. There is now the one (Juliette) who rejoices during the Sunday meal while waiting for the right moment to announce to the members of her family that their life is going to change.

The new EuroMillions film manages to immerse us in the whirlwind of joyful thoughts of its heroine thanks to a clever sequence shot (bravo Katia Lewkowicz). Dad is going to want to have a nice trip. Leo is going to drop his phone. Uncle will be able to sleep more serenely, and Aunty will draw up her list of things to do... Juliette is waiting with a beating heart and a feverish hand, clutching her teaspoon, the best time to knock a few strokes on her glass and thus signify that she has something to say. She, who at the height of her 30 years, will change the course of the life of all her relatives.

With this new film, Romance continues to dig the furrow of sharing that goes so well in this lottery game that allows you to win up to 220 million euros (record broken this year by a young Frenchwoman).

Related News

Apr. 30, 2026

With Romance, Puget Reasserts its Brand Iconicity

Lesieur's flagship brand appointed Romance, the agency behind the globally acclaimed Intermarche Christmas campaign "Unloved"

Feb. 24, 2026

Grandma's Secret: From a Sunday Lunch to a National Affair

FDJ and BETC Paris are reviving France's most addictive investigation with "Grandma's Secret," a mockumentary-style true crime show

Dec. 16, 2025

Ad of the Day | Intermarche Delivers a Surprise Contender for the Year's Best Animated Christmas Film

"Unloved" - A heartwarming tale about a wolf who must change his diet to make friends

Latest News

Sep. 03, 2026

The One Club and CapCut Announce Major Global AI Partnership

Comprehensive program spans involvement with four of the club's restigious awards shows, as well as events and creator content

Sep. 03, 2026

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy