Eva Chapiteau Joins Ogilvy Paris as Strategic Planning Director

Jul. 07, 2025

Ogilvy Paris announces the arrival of Eva Chapiteau as Strategic Planning Director. With 12 years of experience, Eva has established herself as an expert in strategic brand support for both local and international brands across various sectors.

She began her career at TBWA/Media Arts Lab working with Apple, then returned to Paris to join Marcel, later continuing her journey at Publicis Conseil. For nine years, she contributed to the strategy of major brands and companies such as BNP Paribas, Garnier, Nestlé, Sanofi, Fnac/Darty, Saint-Gobain, Heineken, and Ferrero. In 2021, she was appointed Deputy Director of Strategic Planning at the agency, where she notably led the AXA, SNCF, and Lu accounts.

Strategy has always been a strength of the Ogilvy network. By joining Ogilvy Paris, Eva Chapiteau will be tasked with placing strategy at the heart of the agency’s expertise to support its transformation toward a resolutely culture-first approach, serving creativity, business performance, and brand reputation.

Mathieu Plassard, President of Ogilvy Paris said:

"The arrival of Eva marks a key milestone in our ambition to strengthen the central role of strategy within our teams. Her ability to grasp what matters in people’s lives and turn it into relevant and engaging cultural insights will be a decisive asset in supporting our clients’ transformations."

 

Eva Chapiteau added:

“Joining Ogilvy Paris is a unique opportunity to contribute to an agency that places creativity and culture at the heart of its solutions. I am convinced that this culture-first approach is essential to building strong, sustainable brands in an ever-evolving environment.”

 

With this appointment, Ogilvy Paris reaffirms its commitment to pushing the boundaries of strategic creativity by aligning innovation, cultural relevance, and business performance.