"Everybody is a Champion at Something" Campaign by KesselsKramer Celebrates the Summer of Champions

Jul. 15, 2024

Every summer, the European public broadcaster ARTE curates a programme line-up under the banner of "Summer of...". After the Summer of Dreams, Voices, and Passion, this year's theme is Summer of Champions.

You might not be the fastest runner or the best drummer, but you’re still a champion at something. For the new TV-programme of ARTE, KesselsKramer gives these champions the spotlight they deserve.

Throughout the summer, ARTE brings films and documentaries about champions of all kinds: from Mohammed Ali to Tina Turner, from Queen to Tarzan.

Campaign: Everybody is a champion at something.

You can be a champion in many things: singing, dancing, swimming. But also in doing a backflip, folding Origami animals or balancing a fork on the tip of your tongue. In the end, everybody is a champion at something. 

Therefore, KesselsKramer decided to show some less familiar champions. Like a person working from home while doing a back bridge that also serves as a coffee table. Or a girl that can create matching looks for herself and her poodle. By making them the face of the campaign, these champions get the spotlight they deserve. 

Gijs van den Berg, creative director at KesselsKramer said: 

“While this summer will be filled with Olympic athletes, cycling heroes and Soccer champions, everyone else deserves to be in the spotlight as well.”