FlyteVu Agency Hires Nicole Portwood as Chief Culture and Integrated Marketing Officer

Oct. 21, 2026

FlyteVu, the award-winning, full-service creative and culture agency, has made two senior leadership moves to accelerate ongoing new business and organic growth.

Nicole Portwood has been hired as chief culture and integrated marketing officer, a newly created role in which she will oversee the talent, influencer, partnerships, PR, and media teams. She will report to CEO Laura Hutfless. Lynsey Wright, vice president of accounts, has been promoted to chief of client experience and will oversee client relationships across the agency’s roster.

Portwood most recently served as CMO at Suja Life, the wellness beverage company, where she was part of the executive leadership team that guided the company through its IPO and helped navigate its transition from private to public ownership. Her career includes senior leadership roles such as chief brand officer for Live Nation Entertainment and vice president of marketing for PepsiCo’s Mountain Dew, where her strategic vision drove five consecutive quarters of industry-leading growth.

Earlier in her career, Portwood held vice president and CMO roles at Tito’s Handmade Vodka, where she led the brand through a period of exponential growth and was recognized as Ad Age’s “Marketer of the Year” in 2017. A passionate advocate for purpose-driven marketing and values-led leadership, Portwood was named to Reuters’ 2024 “Trailblazing Women” list in recognition of her influence in reshaping the modern marketing landscape. 

Laura Hutfless, CEO of FlyteVu said:

“Nicole brings a rare depth and breadth of brand-side experience and insight, and we’re thrilled she chose FlyteVu for her move to the agency side. She will lead our Culture and Integrated Marketing teams, strengthening a key agency differentiator and helping us deliver data-driven strategies and measurable results for our clients. As a former client, Nicole understands both FlyteVu’s unique strengths and the rapidly evolving needs of today’s CMOs. Her perspective will be an invaluable advantage for our clients.”

 

Lynsey Wright’s promotion recognizes her record of success since landing at FlyteVu just one year ago. She has helped drive growth and guided integrated teams to deliver culture-driven marketing programs for leading consumer brands. She joined FlyteVu after holding senior roles in business leadership, partnerships and account management at Momentum Worldwide, MediaCom and GroupM Entertainment & Sports Partnerships, bringing nearly two decades of experience spanning sports, entertainment, music and lifestyle.

Hutfless said:

“Lynsey hit the ground running and has kept her foot on the pedal since the day she arrived, so she is very deserving of this promotion. In a short time, she has earned the trust of our clients, and her instincts and understanding of their needs will perfectly complement Nicole’s efforts to grow our business.”

 

FlyteVu is an award-winning creative and culture agency based in Nashville that connects brands to culture in bold, unexpected ways. With deep roots in entertainment and a sharp understanding of brand strategy, the agency creates breakthrough moments, bold campaigns and innovative celebrity partnerships for brands that want to fly.