For the Everyday Heroes, it is Heinz or Nothing!
Jul. 01, 2024
In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long.
Who has never splashed Tomato Ketchup all over their neighbor's plate or immaculate T-shirt? From bottle-opening experts to misunderstood artists, everyone knows these everyday heroes in search of recognition!
All these victories deserve a medal and, above all, a worthy celebration. These celebrations of everyday heroes are also symbolic of the brand's positioning. Heinz generates irrational love among its millions of fans, so it's a fitting reward to celebrate the most fervent of them in this campaign, where the taste of victory has never been so delicious.
The campaign is been broadcasted in France since June 25, 2024 in digital and print.
Related News
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Heinz Spills the Solution to a Saucy Problem in New Campaign
Created by DUDE Milan, the SauceCover protects sofas from the inevitable consequences of sampling Heinz's new Spicy Chicken and Fish and Chips sauces
Supersport Launches a Pan-African World Cup Campaign for a New Era. Directed by Jabu Nadia Newman
BETC Paris turns to South African director and multidisciplinary artist Jabu Nadia Newman
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group