Former TikTok and Meta Executive Mattia Frese Joins Foap as Business Director

Aug. 07, 2026

Foap has appointed Mattia Frese as Business Director, strengthening the company’s presence across Western Europe and the Nordic markets.

Mattia brings more than 15 years of experience in digital marketing, advertising and business development. Before joining Foap, he held senior roles at Meta and spent more than five years at TikTok, most recently serving as Product Marketing and Partners Lead in the company’s London office.

At Foap, Mattia will be responsible for accelerating the company’s growth across Western Europe and the Nordics, while supporting the continued development of its creator marketing, social commerce and TikTok Shop offering.

During his time at TikTok, Mattia worked with some of the world’s largest brands and agencies, helping them adopt new advertising products, develop strategic partnerships and drive measurable business growth. He also supported leading clients in developing their TikTok Shop activities across Central and Eastern Europe, Southern Europe, the Nordics and the UK.

Mateusz Zybaczyński, CEO of Foap said:

"Mattia and Foap had the opportunity to work together during his time at TikTok's London office. We were consistently impressed by his knowledge of TikTok's products, his understanding of local markets and his ability to turn new solutions into scalable business opportunities. His experience across Meta, TikTok and TikTok Shop will be a major addition to Foap, particularly as we continue to expand our social commerce capabilities and grow across Europe. This is another important step in the global development of our business."