Fortnight Collective Hires Sam Emrich, Drake Paul, Jeff Roy, and Rachel Arther

Apr. 01, 2024

Brand storytelling and strategic advertising agency Fortnight Collective has added four key staffers to handle strategic and creative duties for its brand clients. Sam Emrich, Drake Paul, and Jeff Roy began in March while Rachel Arther joined in February.

Sam Emrich, senior director of Strategy and Insights, has more than 14 years of experience spanning branding, communications, advertising, entertainment marketing and market research. Her superpower is blending analytical rigor with creative flair to drive strategies that move people, motivate communities, shape experiences and inspire action. She reports to Devin Reiter, president.

Emrich will oversee Fortnight’s AOR partners. She will also lead BrandHacks™ and new business efforts and play an instrumental role in the strategic direction.

Drake Paul, associate creative director and copywriter, will work across multiple projects at Fortnight and reports to Mona Hasan and Becca Schepps, creative directors.

Paul was most recently a freelance associate creative director, and prior to that, he worked as an ACD at WIP and John McNeil Studio.  

Jeff Roy brings in more than a decade of creative problem-solving and concept work to his role as associate creative director/art director. He reports to Matt Kubis, creative director/head of Design.

Roy got his start in communications, a background that gave him a unique perspective on creative thinking. He has a knack for coming up with ideas people want to talk about and share. He also has a keen eye and is always exploring how to bring ideas to life in visually striking ways. Like Paul, he will work across multiple projects.

Rachel Arther, producer, comes to Fortnight with more than 13 years of advertising and marketing experience. In this truly integrated role, she works across broadcast, social digital, web and events. 

Arther’s extensive portfolio encompasses a diverse spectrum of projects ranging from high-profile advertising such as a Super Bowl commercial for Planter’s to more localized initiatives for Colorado-based companies. Throughout her career, Arther has consistently exceeded her clients’ results expectations. She also reports to Devin Reiter.

Fortnight’s clients include Noodles & Company, ONE Bar, Steamboat Ski Resort, and Odell Brewing Company. The agency recently made Ad Age and Outside Magazine’s Best Places to Work 2024 lists.