Garden of Life Debuts New National Campaign, "Formulas for Feeling Alive," During the Winter Games

Feb. 20, 2026

Garden of Life® is launching its new national brand campaign, “Formulas for Feeling Alive,” debuting during the Winter Games. Inspired by the potent ingredients of Garden of Life’s formulas, the campaign transports audiences to a vibrant, wondrous garden world where fruits, vegetables, and botanicals are alive with color, movement, and meaning. It reintroduces the brand through a creative vision rooted in traceable sourcing and whole-food integrity, whenever possible, reinforcing the belief that real vitality is cultivated over time and with care – not manufactured overnight.

In a wellness landscape dominated by speed, optimization, and algorithm-driven claims, Garden of Life takes a different approach. Vitality is not rushed or engineered – it’s cultivated. Through transparent sourcing and rigorous standards, the brand shows how real ingredients and careful craftsmanship transform into formulas that support energy, sleep, digestion, women’s wellness, and more.

 This philosophy comes to life visually in “Formulas for Feeling Alive”. The campaign introduces a richly imagined storytelling system that traces the journey from garden to formula to human experience. Each execution draws viewers directly into Garden of Life’s lush fruit- and vegetable-filled world, where ingredients expand, transform, and move through expressive landscapes. The brand’s iconic harvest logo serves as a visual gateway – opening each spot as a portal into the garden and guiding viewers through imaginative transformations before closing on the product, reinforcing the journey to the formula.

At the product level, storytelling is literal and benefit-specific: a floating broccoli hot-air balloon illustrates a B-vitamin lift, while a woman drifts into sleep atop a giant raspberry thanks to her magnesium supplement. At the brand level, collage-style transformations are metaphorical and poetic, blending emotional storytelling with product education while strengthening Garden of Life’s distinctive visual identity. 

Brian Groves, President, Garden of Life said:

"This campaign is unmistakably Garden of Life. It brings to life what sets our brand apart and why wellness-minded people continue to choose Garden of Life: our commitment to real, whole-food ingredients whenever possible, thoughtfully sourced to support them in feeling at their best every day. In many ways, it serves as a reintroduction to the brand. We hope the campaign continues to inspire and support Garden of Life consumers on their wellness journeys, while highlighting our formulas for feeling alive.”

 

The “Formulas for Feeling Alive” campaign was developed in partnership with award-winning agency, Accompany Creative, and with directorial and production support from Temple Caché, known for its offbeat aesthetics and work with brands as diverse as McDonald's and Hermès.

Accompany Creative  Founder and CEO Jason Keehn said:

“We are a purpose-led creative agency that knows how to leverage sustainability to drive performance results across both long-term brand health and short-term sales.  It’s about framing product claims through the right emotional lens, so Garden of Life’s long history of certification equity and whole-food traceability appealed to us immensely. Additionally, this is our fourth global campaign with a Nestlé brand, and we are honored to continue expanding that collaboration with the results of our unique approach.”

 

“Formulas for Feeling Alive” spans long-form brand storytelling and short-form product advertising. The campaign is debuting on NBC’s Peacock during the Winter Games and will roll out across major streaming platforms, digital video, paid social, podcasts, and retail media.

Founded in 2000, Garden of Life pioneered whole-food supplementation before “clean”, rigorously tested formulas became a category standard. Today, the brand carries a robust portfolio of third-party accreditations and certifications, including: USDA Organic, Non-GMO Project Verified, NSF Certified for Sport, Certified Gluten-Free, Carbonfree®, and B Corp™ certified, among others – standards that continue to guide product development and sourcing.

The launch reflects Garden of Life’s continued investment in brand building and consumer connection in the wellness category, which comes as it expands its e-commerce presence and footprint in natural, mass, and club retail channels.