Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo

Oct. 22, 2026

The Gerety Awards celebrated its 2026 Brazilian winners on Monday at its first-ever Gerety Winners Cocktail in São Paulo, hosted at LinkedIn’s offices. The event brought together past and present juries and members of the advertising and creative industries to celebrate outstanding work and the talent behind this year’s winning campaigns.

To discuss some of the winning campaigns, the state of the brazilian creative scene and the jury discussions for this year Deh Bastos, Diretora de Criação e Conteúdo, Paim United Creators moderated the panel featuring Andrea Siqueira, CCO and Jury President for the São Paulo Executive Jury; Ana Moises, Latam Sales Director at LinkedIn Brazil; Flavio Waiteman, Founder & CCO Tech and Soul and Camila Moletta, Co-Founder & CEO, MORE GRLS. Some of the topics that came up as well as the current state of advertising were the challenges facing the industry and what needs to evolve both within and beyond agencies. The conversation brought together industry perspectives and reinforced the importance of creating spaces for meaningful exchange across the creative community.

The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY. BETC HAVAS was celebrated for its work for Mercedes-Benz Trucks, Vanish, UNIASSELVI and Jontex, while AMPFY was recognised for its Ginga campaign for Gatorade.

Ana Moises, LATAM Sales Director at LinkedIn and Grand Jury member from Brazil for Gerety 2026 had the following to say: "It was great for us to host the first ever Gerety Cocktail in São Paulo, having the chance of helping to raise awareness of such an important initiative among the Brazilian creative community. Creating opportunities to increase women’s participation is also a way of helping to ensure that other perspectives are recognised within the industry. Hopefully, attendants will help spread the word and left inspired by the Brazilian winning campaigns and the insightful panel" 

Gerety Awards continues its international winner’s tours with cocktails being hosted in Paris, London, Los Angeles, Berlin and Madrid in the coming weeks, bringing together the international creative community to celebrate and reflect on the fast-changing industry with thought provoking panels of expert voices to help move the industry forward.

Named after Frances Gerety, the copywriter who coined the iconic line “A diamond is forever,” the Gerety Awards recognises the best in advertising through the perspective of a jury composed exclusively of women, bringing diverse viewpoints to the evaluation of creative excellence.

The São Paulo gathering marked a new milestone for Gerety in Brazil, celebrating the country’s creative talent and the work shaping the future of advertising.