Gerety Awards Hosts "Balancing Bytes & Intuition" Panel on AI and Creativity in New York

Mar. 23, 2026

The Gerety Awards will bring together leading voices from across the creative industry in New York for an evening of conversation and insight with Gerety Live: Balancing Bytes & Intuition: AI’s Role in Shaping Creativity.

Taking place at McKinney New York, 1 Penn Plaza, 37th Floor, the event will explore one of the most pressing topics shaping the future of the industry: how artificial intelligence is transforming the way ideas are developed, produced and distributed — and what that means for creativity.

While AI continues to unlock new possibilities, the most powerful ideas are still driven by human instinct, cultural understanding and creative judgment. This panel will examine how creative teams are navigating that balance in practice.

Moderated by Ellie Rountree, Co-Founder, Special Branch, the discussion will feature a diverse group of industry leaders:

• Meghan Graham, Founder, Crux Consultant
• Jen Lo Sicco, Executive Director, Head of Account Services
• Shauna Seresin, Co-Founder, Minerva Sales & Marketing
• Omid Amidi, Co-Chief Creative Officer, McKinney

Together, the panel will explore how AI is reshaping the creative process across ideation, production, strategy and storytelling — highlighting where it adds value, where risks emerge and where human intuition remains essential.

The conversation will offer an honest perspective on the opportunities and tensions that come with integrating AI into the creative workflow, providing practical insights for agencies, brands and production companies navigating this shift.

As part of the Gerety Live series, the event also creates space for connection within the creative community, bringing together professionals from across disciplines for an evening of discussion and networking.

Places are limited and RSVP is essential.