Gerety Awards Presents: Gerety Talks New Director Lotus 2025

Aug. 12, 2025

Gerety Talks New Director Lotus 2025

• Tuesday, August 12

A new edition of the Gerety Talks as we chat with the Fabulous Five Commendation winner as voted by the Film Craft Lotus & New Director Lotus jury panel from ADFEST 2025, Mika Sasaki, Director at TYO Inc.

The New Director Lotus awards up-and-coming new directors to give them exposure to the creative community and help launch their directorial careers. ADFEST’s Fabulous Five program is one of the world’s most respected platforms for kick-starting the careers of commercial directors. From a total of 26 scripts submitted from across 6 cities, there were 5 up-and-coming Directors who were invited to direct 5-minute short films inspired by the theme of ADFEST 2025, COLLiDE.

The Directors brought the scripts to life to premiere their short films and their inspirations behind them. Mika Sasaki, Director at TYO Inc, is the Director of “IM PERFECTION” who won the Commendation for the Fabulous Five this year as voted by the Film Craft Lotus & New Director Lotus Jury Panel. The film has been also selected to screen at the LA Shorts Festival.

Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever", The Gerety Awards brings together a jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

GERETY TALKS: Just like the award show, the Gerety Talks series puts some of the marketing and creative industries true changemakers in the spotlight and at the center of the conversation, for a refreshing take on what leadership looks like. Weekly episodes at www.geretyawards.com/talks

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