Gerety Awards Presents: Gerety Talks with Adfest 2024 New Director Lotus Gold Winner

Oct. 14, 2024

Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”, The Gerety Awards brings together a jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

GERETY TALKS: Just like the award show, the Gerety Talks series puts some of the marketing and creative industries true changemakers in the spotlight and at the center of the conversation, for a refreshing take on what leadership looks like. Weekly episodes at www.geretyawards.com/talks

A special edition of Gerety Talks to chat with the winner of the New Director Lotus Gold Winner from Adfest 2024.

The New Director Lotus awards up-and-coming new directors to give them exposure to the creative community and help launch their directorial careers. Arundati Thandur, Director at FINCH, a Production Company from Australia, was the winner in 2024 with the campaign I’m dying inside for the brand Modibodi.

Arundati Thandur is a writer and director. Born into a family of actors, singers and performers, she has always found herself drawn to storytelling. Her work is visually rich, impactful, and often tinged with humour. Whether working with real people or actors, performance is at the centre of her approach. Thandur is the current Best New Director at Ciclope, LIA and Adfest. Her short documentary PURRR was an official selection at Queer Screen’s Mardi Gras Film Festival, and her branded series for Modibodi has picked up a slew of metal at every show this season.