Gerety Awards Presents: Gerety Talks with the French Agency of the Year-BETC

Jan. 27, 2025

A special edition of the Gerety Talks as we talk to the 2024 winners of the agency & production company of the year by country awards.

The Gerety Awards, brings together some of the greatest creative leaders each year to look at work from a powerful perspective.

The executive jury sessions that take place around the world, each choose the agency and production company of the year from their country within the category. This cut allows you to enter a single reel that includes 3 pieces of work from the past year.

In 2024 the Gerety Awards held a jury session in Paris and Agency of the year was awarded to BETC. We spoke with Mathilde Lançon, Deputy Managing Director and Mathieu Laugier, Managing Director to learn more about their rewarded campaigns.

Watch here:

Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”, The Gerety Awards brings together a jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

GERETY TALKS: Just like the award show, the Gerety Talks series puts some of the marketing and creative industries true changemakers in the spotlight and at the center of the conversation, for a refreshing take on what leadership looks like. Weekly episodes at www.geretyawards.com/talks