Gerety Jury Choose Middle East Agency of the Year

Jun. 06, 2024

Before the Gerety Awards 2024 shortlist revelation on Tuesday, June 11th, and the jury insight session hosted by Communicate Online, Gerety unveiled the recipient of the Middle East agency of the year.

Middle East Agency of the year: Impact BBDO

Commenting on the win, Ali Rez, Chief Creative Officer IMPACT BBDO MENAP  “We are thrilled to have won this special award for the second year in a row. Gerety is vastly different from other shows, in that it brings a very unique lens to view the work through thanks to its completely female jury. Congratulations to our three brand partners that we featured in our portfolio cut: easypaisa, IKEA and the Government of Sindh + SPHF.”

The selection of the agency of the year by country is chosen by local juries, examining portfolio entries comprising a single film, no longer than five minutes, showcasing up to three standout works from the past 12 months.

The Middle East agency of the year portfolio was awarded for featuring the following remarkable pieces:

• Audio Nikah Nama for easypaisa
• The Vallen Key for IKEA
• Climate Change Town for SPHF

Join the Gerety jury insight panel as they discuss trends and favorite campaigns from the 2024 Gerety Awards, discover why the shortlisted works were chosen, reserve your spot here.

Moderated by Pavneet Kaur, Senior Editor at Communicate Online the panel includes:

• Marie-Claire Maalouf, Chief Creative Officer, Edelman EMEA
• Rita Harbie, Sr. Creative Director - Global Emerging Markets, Saatchi & Saatchi
• Marwa Kaabour, Group Head of Marketing and Communication Best-Selling Author & CMO, Al Masaood Group
• Lara Arbid, CEO MENAT, Initiative and Magna Global