Golden LA Signs Director Courtni Poe
Jul. 16, 2024
Golden LA welcomes filmmaker Courtni Poe to its roster of directorial talent. Courtni’s innovative and energetic filmmaking style is kinetic by nature and recognized for its mixed-media formats and colorful composition.
Most notable for crafting compelling and conceptual narratives, Courtni’s work brings an intuitive, fresh approach to advertising and marketing for the Gen-Z gaze. Formerly a touring professional dancer and choreographer, Courtni’s creative life eventually led to directing and photography with the inception of GASP ZINE during the global pandemic. As the founder and editor-in-chief of this print publication and gallery, GASP ZINE is dedicated to showcasing artists nationwide. This venture also led her to a formative artistic mentorship working alongside David LaChapelle. Her previous career as a choreographer greatly influences her ability to direct talent and sculpt stunning, emotionally provocative performances. Courtni’s films continually blur the lines between intimate storylines and captivating imagery, engaging audiences on multiple levels.
Courtni collaborated and led movement direction on a large-scale campaign for Truly with David LaChapelle and starring Dua Lipa, which kickstarted her career in commercial filmmaking. She went on to helm many ads for brands like Nike, White Claw, Hilton, and a Tag Heuer film starring pro tennis player Naomi Osaka. Courtni’s branded documentary “Human Touch,” made for Dermalogica, follows female prisoners who are restricted from most physical contact as they train for jobs in skincare and beauty. A testament to her ability as a director, Courtni has already booked her first soon-to-be-announced job since joining Golden LA.
Courtni on signing with Golden LA remarked:
“Golden’s support of my multi-hyphenate artistry is very valuable to me. I’m excited about the consistency of high-energy projects they’ve supported. My style needs support like that, so I knew it would be a great place to call home. I am so thankful for how much they nurture who I am and only offer love, support, and excitement for where I’m going. It genuinely feels like the perfect fit!”
Matthew Marquis, Director and Executive Producer at Golden LA, added:
“Courtni Poe has an innate, clear vision as a director. Her work is infectiously watchable and grabs you from the other side of the screen. She is an artist in every sense of the word. She has shown an undeniable commitment to constantly evolving as a rising voice in the industry, soon to be an unstoppable force in advertising and much more.”
Related News
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group
Hyperquake Welcomes Barcelona-Based Jose "Pepe" Gorbea
Gorbea is a passionate leader and inspirational speaker with nearly 30 years of experience in creativity, marketing, sustainability, technology, and innovation
Publicis London Appoints Creative Directors
Publicis London has appointed David Anderson and Ian Brassett as Creative Directors, further strengthening the department led by CCO Noel Bunting
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group



