Grey Argentina and Grey Latam Awarded with Multiple Prizes at the Cannes 2023 Festival

Jun. 27, 2023

Grey Argentina ranked second among Argentine agencies and sixth in the Latin American ranking, obtaining 4 Golds and 4 Silvers. This outstanding performance reinforces Grey's reputation as a leading agency in the region.

One of Grey Argentina's greatest achievements in this festival was the campaign "The Postponed Day" in collaboration with LALCEC, which obtained 4 Golds and 3 Silvers. This campaign was recognized with Gold in the categories Direct - Non for Profit, Direct - Single Market, PR - Media Relations and PR - PR Effectiveness, and Silver in PR - PR Techniques, Health & Wellness PR, and Brand Experience & Activation - Social Behaviour. These awards reflect the creative excellence and impact of the campaign, which highlighted the importance of early detection of breast cancer.

Denise Orman, CEO of Grey Argentina said:

"This year has been a historic year for Grey Argentina. Being one of the most awarded agencies in the country and ranking sixth in Latin America is exceptional. The awards received at the Cannes Festival are a testament to the talent and dedication of our entire team, as well as the confidence and boldness with which we work with our clients. This is the best performance in Cannes that the agency has had in the last 10 years, and that encourages us to continue working on impactful ideas that are relevant to people and that drive the brands we work with every day."

 

Grey Latam was positioned as the fifth most outstanding advertising network in Latin America and won 15 lions in different countries in the region. In addition to those in Argentina, Grey Colombia's "Life Extending Stickers" campaign for Makro won a Gold Lion in the Outdoor - Social Behaviour category and two Silver Lions in the Design - Point of Sale, Consumer Touchpoints & In-store Collateral, and Outdoor - Display categories.

In Peru, the "Natural Intelligence" campaign for Nikon, developed by Circus Grey, was recognized with a Silver Lion in the Outdoor - Cultural Insight category. Meanwhile, in Brazil, the "Receipts to Keep (Fighting)" campaign for University Zumbi Dos Palmares received a Silver Lion in the Outdoor - Consumer Services / Business to Business category and a Bronze Lion in the Direct - Consumer Services / Business to Business category. In addition, Grey Brasil also won a Bronze Lion in the Outdoor - Automotive category for the "Competitors' Greatest Feature/In Charge of the Competition" campaign for Volvo.

Diego Medvedocky, President and CCO of Grey Latam added:

"We are proud of Grey Latam's performance at the Cannes Film Festival, which puts us back in the top five with awards from different offices and demonstrates once again the enormous talent and drive we have throughout the region. We congratulate all the teams involved in these campaigns and thank our clients for trusting us."

 

These awards highlight the creativity and effectiveness of the campaigns developed by Grey throughout the region, demonstrating its ability to create innovative and strategic ideas that generate impact and connection with the public.