Grey has agreed to take a majority stake in Bruketa&Zinic

Mar. 16, 2017

WPP announces that its wholly-owned operating company Grey, the global marketing communications agency, has agreed to take a majority stake in Bruketa&Žinić OM d.o.o. ("Bruketa&Žinić") in Croatia. Founded in 1995 and based in Zagreb, Bruketa&Žinić is a full-service creative agency. 
Following this acquisition, Bruketa&Žinić will merge with Grey Zagreb, a wholly-owned operating company of WPP and Grey Worldwide, to create Bruketa&Zinic&Grey. This merger will strengthen WPP's offer in the Adriatic region and allow Bruketa&Žinić to tap into business opportunities throughout Grey's EMEA region.
Bruketa&Žinić's revenues for the year ended 31 December 2015 were approximately HRK20.9 million ($3.02 million) with gross assets of approximately HRK12.9 million ($1.86 million) as at the same date. The company employs approximately 60 people.
In Central and Eastern Europe, WPP companies (including associates) generate revenues of over US$500 million and employ over 6,000 people.