HALLS Partners with Grammy Nominated Atlanta Rapper Latto to Launch "Rapper Wrote this Wrapper" Campaign

Oct. 05, 2023

The HALLS brand is bringing some "Big Energy" to this year's cold, cough, and flu season by teaming up with Grammy nominated Atlanta rapper Latto to refresh the "pep talks" featured on HALLS cough drop wrappers.

The launch of the new wrappers marks the first time HALLS has refreshed the pep talks in over a decade. Fans can check out the new limited-edition wrappers starting now on Amazon.com when the Latto x HALLS Honey Lemon Share Jar (250 ct) will become available for purchase, while supplies last, for SRP $14.99.

Alex Derrig, HALLS Brand Manager said:

"The HALLS brand is excited to see this partnership come to life and for people to check out the new limited-edition packaging. As someone who knows the importance of having reliable sore throat relief, and who offered a modern voice to the brand's iconic pep talks, there was no better partner for this campaign than Latto."

 

The limited-edition wrappers will feature a variety of 16 different pep talks inspired by Latto's hit songs, and even some new things in the works, and offer words of encouragement like "keep your crown on" and "belief in relief" when you need them most.

Latto said:

"Working with HALLS has been an incredible experience, HALLS has always been my go-to when my throat is irritated and the pep talks on the wrappers provide lighthearted emotional relief when I'm not feeling my best. Fans are always on the lookout for what lyrics I'm working on and what's coming next for me - which is why I can't wait for people to check out my new lines on the limited-edition wrappers, and I hope they can help make someone's day a little brighter."

 

Rafa Donato, CCO at DAVID Miami said:

"With Latto's iconic bars written inside our wrappers, every HALLS becomes not only a moment of comfort, but also an uplifting break. So when life's throws you off-key, let these pep talks bring you back to your rhythm."

 

The RCA Records signee isn't the only icon HALLS is collaborating with on new pep talks. Fans of the brand can head over to Instagram (@halls_us) and comment on the brand's posts starting now with their own original pep talk. The brand may even select a few comments to be featured on new wrappers in Fall 2024.