HAMLET Sign Esteemed Director Lieven Van Baelen for International Representation

Nov. 21, 2025

International production company HAMLET has signed award winning director Lieven Van Baelen for representation in Europe and Asia.

Van Baelen is known for his sharp storytelling and creating visually rich, high-impact work that resonates globally. He has directed worldwide campaigns for major brands including Heineken, Nissan, Skoda, Samsonite, Coca Cola, BMW and Renault and won Cannes Lions, Eurobest, Effie and Belgian Creative Club (CCB) awards.

A graduate of the Royal Institute for Theatre, Cinema & Sound in Brussels, he began his career immersed in film as a projectionist in a local arthouse cinema but quickly rose to become a prominent colourist and then later on a renowned Director of Photography (DP). This path armed him with a comprehensive skillset to master the art of image creation, which he applies to every project, allowing him to be the director he is today delivering results that are bold, meticulous, and distinctively cinematic.

Jason Felstead, Co-Founder & Executive Producer, Hamlet said:

“We’re delighted to announce that Lieven Van Baelen is joining Hamlet. His name speaks for itself, I grew up following his work, and it’s truly an honour to welcome someone of his calibre into our family. Lieven is at the peak of his career, and signing a director with such depth of experience, artistry, and vision marks an exciting new chapter for Hamlet. His arrival not only strengthens who we are but also elevates the kind of work we aim to attract. He embodies everything we look for in a director: high-end with exceptional craft and a genuine, inspiring, enjoyable person to collaborate with. We couldn’t be more thrilled to have him on board.”

 

Lieven Van Baelen added:

“For me, joining Hamlet wasn’t just about working with one of the best production houses out there. It was about the people - their drive, their honesty, and the way they combine hard work with genuine mutual respect. Choosing Hamlet feels like coming back to a place that truly fits.”

 

Alongside his commercial work, Van Baelen has also ventured into the world of long form film with his feature film Rookie (2021), starring Matteo Simoni and academy award nominee Veerle Baetens.