Hamptons Captures the Ups and Downs of Moving Home in new Multichannel Brand Campaign

Feb. 09, 2026

Hamptons, one of the UK’s leading estate agents, has launched a new multi-channel brand campaign created by Atomic London, continuing its ‘It’s a journey, we’ll get you there’ platform and reinforcing the role of Hamptons’ agents in guiding customers through the realities of moving home.

Hamptons’ newest iteration of the ‘It’s a journey, we’ll get you there’ campaign is designed to build awareness and consideration for Hamptons in a crowded and competitive property market, reinforcing the brand’s role as an expert guide through the emotional realities of the moving journey.

The work is rooted in the insight that buying, selling or renting a home is one of life’s biggest decisions, yet the process is often defined by stress and uncertainty. Research shows that for many people the ‘messy middle’ – navigating offers, administration and delays across the property chain – can be more emotionally taxing than other major life events. While much of the category focuses on idealised end results, Hamptons saw an opportunity to reflect the emotional reality of the journey and the difference expert guidance can make along the way.

At the heart of the campaign is a 20-second TV spot, marking the first TV ad Atomic London has created for Hamptons. Voiced by actor and comedian Robert Webb, of Peep Show fame, the film uses a simple visual metaphor to bring the idea to life. It opens on everyday characters dressed for the wrong kind of journey, with formal clothing paired with impractical shoes, before a match cut reveals them switching into footwear better suited to what lies ahead. The work positions Hamptons as the ‘right pair of shoes’: practical, supportive and knowledgeable, helping customers move forward with confidence.

The hero film is supported by a series of executions running across out-of-home, digital and social. These depict customers undertaking challenging journeys – climbing a mountain, crossing a jungle bridge or skydiving – with Hamptons cast as the expert guide, from sherpa to instructor, helping them reach their goal. Together, the executions reinforce Hamptons’ role as experienced professionals who know the best path through complex property decisions.

The campaign is running across TV (Sky AdSmart), out-of-home, digital, social, direct mail, owned channels and estate agent window displays. Media planning and buying is handled by Mediaplus UK.

Fiona Stewart, Head of Marketing and PR at Hamptons, said:

“Moving home is often an emotional journey, and the reality of that experience is frequently overlooked by advertising campaigns within our industry. This campaign captures the genuine highs and lows people go through, while highlighting how our agents’ expertise helps make the process clearer, smoother and more manageable when it matters most.”

 

Louise Rudaizky, Group Managing Director at Atomic London, added:

"This campaign is about uncovering Hamptons’ real superpower – the expertise and reassurance it brings to one of life’s most stressful journeys. By reflecting the emotional reality of moving home, we’ve created work that feels honest, human and meaningful to the people going through it."

 

The campaign runs across the UK, with a focus on London and the South of England.