Heineken Croatia's Beer Brand Karlovacko Promotes Social Distancing

Apr. 03, 2020

Karlovacko is Heineken Croatia’s beer brand which has adapted its successful campaign Among Your Own to promote the new social rules for fighting coronavirus disease (COVID-19). The adaptation communicates the importance of reducing physical contact and staying at home in your crate - among your own.

The Among Your Own communication platform, made in collaboration with Bruketa&Zinic&Grey, was first launched a year ago. It is based on the importance of belonging, understanding, tolerance and acceptance by others. How does the story go in the age of coronavirus, take a look in the video which gained over 1,5 million views on all digital channels.