Hennion & Walsh Asset Management Builds Confidence Among Anxious Pre-Retirement Investors with new campaign
Oct. 22, 2026
Hugo Bone, Executive Creative Director at AML, said:
“When you’ve been with the same wealth manager for years, it can feel uncomfortable to ask whether you could be doing better. Yet we seek second opinions about other important decisions all the time. We wanted to make that step feel just as natural for people approaching retirement: a sensible question to ask, rather than a sign of disloyalty.”
“For people approaching retirement, there’s a lot riding on the financial decisions they make, so it’s understandable that they want reassurance they’re on the right track. A second opinion gives investors the opportunity to sense check their current strategy, ask questions and explore whether there might be a better approach. This campaign is about encouraging people to take that step and giving them greater confidence in the decisions they make about their financial future.”
Related News
AML and Vanguard Win Gramercy Award for Experiential Marketing
The result was an unforgettable experience that inspired attendees to embrace the next 50 years of progress
Ad of the Day | AML Group Urges Greater Awareness of Tourette's in Powerful New Campaign
To mark Tourette's Awareness Month, AML has created a powerful campaign for the UK’s leading Tourette syndrome charity
AML Boost Strategy Offer With Senior Hire
AML Group, the London-based creative agency, has boosted its strategy team with the appointment of Nicola Davies as Senior Strategist
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content



