Henry of Pelham Tells its Winemaking Story through Wine-Developed Photography

Henry of Pelham Tells its Winemaking Story through Wine-Developed Photography

Jan. 26, 2026

Every winery has history, but not every winery has a darkroom. To celebrate their rich legacy, Ontario’s #1 winery (National Wine Awards, 2024), Henry of Pelham, converted their underground barrel cellar into a fully functional darkroom where wine lovers could put on a set of aprons and gloves and develop their own photos using Henry of Pelham wine, thanks to a method called Wineol.

Using that same process, Henry of Pelham created Develop Through Time, a limited-edition set of 50 handcrafted bottles featuring photographic labels developed with their own Sauvignon Blanc, Rosé, and Baco Noir wines. Each bottle features a unique artifact and chapter of the winery’s history, preserving a moment, a memory, or a misstep that helped shape the 200-year-old winery. It’s a legacy you don’t just taste, but experience.

Designed by Toronto-based creative company Zulu Alpha Kilo, each label was approached the same way Henry of Pelham treats wine: with care, craft, and a little bit of obsession. Four paper layers with four different stocks (cotton, vellum, toothy, and soft touch) give each bottle a tactile experience you can feel, not just look at. To reinforce the winery’s archival and historical nature, the designs incorporated classic techniques like debossing, stitch binding, thermography, and etched glass. Every bottle was then individually dipped in molten wax, one by one, with label pages meticulously bound together, by hand, into a folder and secured with twine. No shortcuts. Just a lot of hands-on work, like the wine itself.

Together, the 50 unique bottles form an archive documenting the legacy of a world-class winery—think of it like a Wikipedia page you can actually drink. ‘Developed Through Time’ showcases the winery’s untold story, more than proving that if you’re overlooking Ontario wine, you’re missing out on a world-class experience.

Related News

Nov. 11, 2026

Canadian Creative Pioneer Zak Mroueh Receives Top Honor for Lifetime Achievement

From 300 rejections to founding a leading independent creative agency

Nov. 05, 2026

Lyft Celebrates the Art of a Premium Arrival in New York

New content series peeks inside the backseat with Henrik Lundqvist, Sai De Silva and other tastemakers shaping New York's cultural

Oct. 30, 2026

Zulu Alpha Kilo Gives AI its First Performance Review in new Satire "The Chat"

“The Chat” holds up a mirror to an industry racing to embrace AI while clinging to old business models, rituals and behaviours

Latest News

Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content