Horse Racing According to Martin de Thurah Is Like a Dream

Nov. 10, 2022

Excitement is an emotion as well as a visceral feeling. It is a way in which we lose ourselves, which is the essence of the new spot for Swedish horse race betting company ATG.

In it, we follow a woman who wakes up to find a horse in her house, before she is catapulted through a fantastic journey.

Visionary Danish director Martin de Thurah and Swedish agency Åkestam Holst have teamed up to create a dream of a film produced by Bacon. Through magical realism, subtle sound design, and poetic images, the audience is taken on a breathtaking and almost cathartic journey through the excitement of betting on horses.