Hostage Films Welcomes Executive Producer Jennifer Zar To Expanding Company
Jan. 23, 2018
Hostage Films is thrilled to welcome Executive Producer Jennifer Zar to its production team. Jen comes on board with 20 years of marketing and advertising experience including eight years of commercial production experience. She has worked on award winning campaigns across TV, digital and social channels for Pfizer, AstraZeneca and Daiichi Sankyo.
Zar was introduced to Hostage while serving as lead account director on a Hostage shoot in New Zealand with internationally acclaimed director and photographer, Ruben Latre.
In collaboration with clients and creative teams, Zar has led concepts through market research to production and air, working to develop engaging, long-running campaigns that directly drive product revenue. Zar’s background is a great fit for Hostage, which recently launched its film division, a tabletop studio, and upped its luxury brand portfolio with a New Years’ campaign for The Peninsula Hotel.
Executive Producer Jennifer Zar shares:
“Ruben is a director with unparalleled vision. His instinct for capturing just the right moments with the most amazing lighting in any setup is awe-inspiring. I look forward to being a part of Ruben’s team and continuing to build his prolific, artistic commercial portfolio across all categories. His versatility is limitless.”
Founder/EP of Hostage, Melissa Beth, explains:
“In addition to being a genuine joy to work with, Jen is a production dynamo. Her experience working on both the agency and client sides of production gives her a unique understanding of their needs, which is vital to the success of every production.”
Related News
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group
Hyperquake Welcomes Barcelona-Based Jose "Pepe" Gorbea
Gorbea is a passionate leader and inspirational speaker with nearly 30 years of experience in creativity, marketing, sustainability, technology, and innovation
Publicis London Appoints Creative Directors
Publicis London has appointed David Anderson and Ian Brassett as Creative Directors, further strengthening the department led by CCO Noel Bunting
Latest News
Aug. 14, 2026
Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly
The agency's first work as creative and media AOR launches across five origin markets
Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life



