How Far Are You Willing To Go To Watch Sports On Canal+ Without A Subscription?
Sep. 27, 2022
September is the month when everything returns. UEFA Champions League, Formula One and many other sports are back after the summer.
That's why, CANAL+ wanted to make a statement and promote its rich sports line-up this season in a new campaign created by longtime ad agency BETC.
Let's face it. When you really love sport, you hate to miss big moments. So all excuses are good to watch some action, whether it is a football game or a Formula One race. The crazier, the better, it seems. Both films of the campaign bring humor in situations where sport passionates go above and beyond to catch themselves some sports on Canal+.
Both films were directed by Hafid F. Benamar (Sovage Production) and fit into the DNA of the CANAL+ brand. With this campaign, CANAL+ aims at showing that it is the premiere sports network.
Related News
Supersport Launches a Pan-African World Cup Campaign for a New Era. Directed by Jabu Nadia Newman
BETC Paris turns to South African director and multidisciplinary artist Jabu Nadia Newman
Canal+ Unveils its New Brand Campaign: Tango
With TANGO, CANAL+ highlights the unique role the Group plays in the creative process of cinematic works
French Broadcaster Launches Outdoor Campaign where its Media Player Comes to Life in
CANAL+ promotes its ultra-short window on theatrical films
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group