HOY Mexico And Buenos Aires Present: "One Single Letter" The New Campaign Created For MG Mexico

Jan. 13, 2022

On the historic day that commemorates the first SMS sent in history; and with the aim of raising awareness about the dangers and accidents that can be generated when chatting while driving, Morris Garages (MG) launches the "One single letter" campaign.

According to the World Health Organization, in a recent publication it argues that writing a single letter on a mobile or cell phone increases the possibility of causing a traffic accident 4 times.

Affirmed Mariana López, PR & Corporate Communication Manager of Morris Garages (MG) Mexico said:

“At MG Mexico we encourage safe driving, always aware that life is the most important thing to take care of inside and outside of a car. A message can always be postponed, our family awaits us safe and sound.”

 

In this way, HOY Mexico with HOY Buenos Aires created this campaign in which the creative teams of the two countries led by Tony Waissmann (HOY LATAM´s CCO) and Jairo Lezaca (HOY Mexico´s CCO) worked together.

Jairo Lezaca, Chief Creative Officer of HOY Mexico Concluded:

"We have been working closely with the entire MG Mexico team, to build with each piece of communication a more relevant and significant brand in the Mexican market and we believe that with campaigns like these we are on the right track."