Inner Dynamics of In-House Creative Explored at 2025 BRAND-SIDE Conference

Jul. 30, 2025

The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2025 conference, taking place September 24-25 at the Hyatt Centric in downtown Nashville.

The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand.  The one-of-a-kind experience will provide a behind-the-scenes look at the tactics and cultures of the teams that build, maintain, and grow a brand’s presence in the market.

Among the confirmed speakers to date at this year’s BRAND-SIDE are:

• Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon
• Roger Sho Gehrmann, VP of Integrated Partnerships, MassiveMusic
• Andy Pearson, VP Creative, Liquid Death
• Jo Shoesmith, VP, Global CCO, Amazon
• Cat van der Werff, Executive Creative Director, Canva
• Xanthe Wells, VP, Global Creative, Pinterest

Sessions will cover topics such as how to establish a strong in-house creative culture, connecting creativity to business impact, and more.  The overarching focus of the conference is on inspiration, connections, and practical applications to improve in-house creative teams and their output.  

Registration for BRAND-SIDE 2025 is now open; The One Club members receive a $200 discount.