Intermark Group Hires Digital Media Manager Madisen McDonley

Mar. 15, 2022

Creative psychology-driven marketing agency Intermark Group has hired Madisen McDonley as digital media manager. McDonley reports to Laura Lee, VP Communications and Media.

In this role, McDonley is responsible for executing and managing all types of digital media programs. She will work to plan, maintain and negotiate digital media buys in programmatic, social media, and search engine marketing as needed. She will also analyze campaign performance to inform optimization strategies. She will work across all clients, which include Alabama Tourism, Troy University, and Physicians Mutual.

Laura Lee said:

“We are very excited to have Madisen joining the team. Her experience and depth of category knowledge will further elevate our digital strategy and execution capabilities across the board.”

 

McDonley comes to Intermark Group from digital marketing consultancy ControlVExposed, where she served as client strategist for about a year and a half. Before that, she spent nearly six years at Goodway Group, where she started as a media buyer and worked her way up to director of media strategy.

Intermark leverages psychology and other behavioral sciences to understand consumer beliefs and behaviors and create groundbreaking creative.