Joybyte Named TikTok Shop Agency for Heretic Parfum

Mar. 23, 2026

Joybyte, a leading social commerce agency, has been selected by celebrated fragrance house Heretic Parfum as its dedicated TikTok Shop agency partner. The engagement, which officially kicked off in late February, marks a strategic move by Heretic Parfum to deepen its presence in social commerce and tap into TikTok's rapidly growing creator-driven marketplace.

Under the partnership, Joybyte will oversee the full spectrum of Heretic Parfum's TikTok Shop operations, from building and managing the brand's affiliate network to running ad campaigns, optimizing seller metrics, and driving community engagement across the platform. The agency's mandate centers on establishing a high-functioning affiliate ecosystem and then scaling it through data-driven strategy and creator community development.

Myriah Castillo, President of Joybyte, said:

"Heretic Parfum has spent nearly a decade proving that natural, non-toxic fragrance can be just as provocative and compelling as anything on a department store shelf. That kind of brand conviction is exactly what cuts through on TikTok Shop. TikTok Shop rewards brands with conviction, and few brands bring as much of it as Heretic. We're thrilled to be building the affiliate ecosystem that puts their story in front of the right audiences at scale." 

 

Work from the partnership is expected to debut on the platform in late March 2026.