Kajabi's Next Era: Bold Brand Identity, Breakthrough Products, and a Mission to Build Creator Commerce

Oct. 22, 2024

Kajabi, the leading creator commerce platform, has announced a new brand identity, an expanded suite of digital products, and its latest campaign The Reality of the Creator Economy all designed to inspire creators to reclaim their economic power and build businesses on their own terms.

The Reality of the Creator Economy Campaign

Social platforms make billions from revenue sharing. Yet, most creators aren’t earning a sustainable living. Something’s off. Creators create while platforms profit. Despite creators building the value, platforms are the ones reaping more of the financial rewards:

• Social platforms made 9X more than they paid out to creators in 2023
• Nearly 50% of creators earn less than $10K in a single year 
• Nearly a quarter of creators grind for 2 years before seeing a single dollar. That's 730+ days without a paycheck
• A single TikTok view is only worth $0.00004 on average. That’s a fraction of a cent 
• There are 200M creators on social platforms, 0% own their channel 

New Products

In addition to introducing its new brand, Kajabi is launching several new digital products that make it easier for new creators to start earning money and support established creators in diversifying, innovating, and expanding their income streams:

• Newsletters is a digital product built to help new creators grow their audience, and established creators open up an additional revenue stream through subscriber-only content. Powered by a user-friendly editor, newsletters will also optimize the content creation process with the help of Kajabiʼs AI tools.
• Downloads is a fast, simple, and easy option for creators who are just getting started and want to reach their first dollar faster. Kajabi Downloads offers the secure purchase of protected downloadable files like PDFs, zip, and more.
• Invoicing is a new capability within Kajabi Payments that allows customers to create, send, and manage invoices directly from Kajabi, giving them more payment flexibility. Kajabi Payments, which was introduced a year ago, has now processed over $360 million and has proven to increase creatorsʼ sales by an average of 10 percent.

Rebrand

Kajabi has reimagined its brand design to represent the unique and winding journey of creators on their way to achieving their dreams. The companyʼs refreshed identity includes a new logo, vibrant colors, dynamic fonts, and a strong brand voice complemented by motion elements that embody the relentless drive and ongoing momentum of an entrepreneurʼs vision, resilience, and pursuit of success.