Knacki Knows How Kids Like Their Veggies In Quirky New Plant-Based Print Campaign By Ogilvy Paris

Apr. 21, 2022

Meet: the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid-appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal-shaped balloons; but, after studying further, the eye transforms the visuals into what it really is. And the line reads: "Veggies, like kids love them". Claiming that - just like kids love balloons - they love these plant-based hotdogs. Or, perhaps at first glance, you'll see hotdogs and then the balloons. That's the beauty of it. They are equally appealing.

Ogilvy Paris explained:

"The balloon animals were brought to life by 3D modeling. As the visual portrayal of balloons and Knacki hotdogs were equally important, each animal required dedicated work in terms of craft and detail. The shape of the overall balloon to create an animal, as well as respecting the real shape and texture of each sausage, needed to come across as equally appealing and real. We also made sure to give each animal fun personalities in terms of body postures, positions, and character traits."