L'Oreal Professionnel Appoints Ogilvy Paris to Lead its Global Social Media Strategy

Nov. 04, 2025

Following a call for tenders, L’Oréal Professionnel, the global leader in professional hair products and services, has chosen Ogilvy Paris for the global management of its TikTok and Instagram accounts. This collaboration aims to strengthen L'Oréal Professionnel’s digital presence on key platforms and to position the brand as an essential reference for hair innovation and inspiration on social networks.

Mathieu Plassard, President & CEO of Ogilvy Paris declared:

"We are particularly proud of the trust L’Oréal Professionnel has placed in us for this strategic mission. In an era where social media has become the main vector for innovation, inspiration, and direct connection in the beauty universe, our ambition is clear: to make TikTok and Instagram accelerators of awareness and desirability for L’Oréal Professionnel, with useful, inspiring, and authentic content."

 

Kelly Benmussa, Head of Social & Influence Ogilvy Paris added:

"This partnership illustrates our ability to support iconic brands in their transformation on Social. Our ambition is to make TikTok and Instagram powerful vectors for L’Oréal Professionnel’s notoriety and engagement, by inspiring and connecting its global community."

 

This collaboration will begin in November 2025