Leo Burnett London launches uplifting "Happy Dance" ad for McDonald’s

Jul. 07, 2017

Agency Leo Burnett London has created a new ad for McDonald’s which breaks at 8.30pm this evening and runs on TV and cinema until Wednesday 30 August right across the UK.

The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald’s can bring.

They capture that well-known moment of shared joy when a parent tells their child they’re going to McDonald’s.

This ad shows a variety of happy family scenes in which children are dancing – in the rain, in the car, at home, in shops, on a football pitch… set to an upbeat soundtrack.

Emily Somers, VP Marketing and Food Development at McDonald’s UK, explains:

“This summer, we wanted to celebrate the joy the whole family feels on a trip to McDonald’s. To do this, we’ve not only brought to life the joy of excited children but also the feeling that this gives to parents, capturing the essence of ‘good times’ which McDonald’s is all about.”