LG Gives Street Performers their Own Global Music Festival: "Boom Boom Pow Festa"

Oct. 03, 2024

LG Electronics (LG) is launching the world’s first music festival dedicated to one song, where covers of iconic party anthem ‘Boom Boom Pow’ will be blasted through LG’s XBOOM party speakers by street performers across the world. Created by TBWA\Chiat\Day NY, Boom Boom Pow Festa will feature nine street performers from nine different countries playing nine unique covers of the Black Eyed Peas hit - the ultimate party anthem for the ultimate party speaker, and a song that happens to mention the word ‘BOOM’ a lot. The event will be broadcast live on October 5 on LG’s Global YouTube channel @LGGlobal.

Directed by musical visionary Emil Nava of 1stAveMachine, known for having worked in the music video and commercial spaces for over a decade. Emil has collaborated and established unparalleled trust with top international musical acts such as Rihanna, Calvin Harris, Pharrell, Eminem, and Ed Sheeran. Along with the creativity of its featured street performers who help make Life Good, the live-streamed event will be boosted by the stunning audio quality and pure power of LG XBOOM. Designed for those who love strong, balanced sound with rich, dynamic bass and crisp, clear treble, XBOOM speakers deliver an energetic performance and enhanced listening pleasure.

Lee Jeong-seok, head of LG Home Entertainment Company’s audio business said:

"Music unifies, enriches, and resonates with people no matter where they are from. Dedicating an entire music festival to ‘Boom Boom Pow,’ which is not just a song, but more about breaking boundaries, limits and living in the moment. LG XBOOM amplifies the pulse of music and the thrill of the party to make people feel the power of the music in their lives. And LG’s commitment to spreading positivity based on its philosophy ‘Life’s Good,” is the driving force of why we are doing this festival."

 

Emil Nava, director at 1stAveMachine added:

“Boom Boom Pow Festa is a festival for the real musicians of the world - the performers who sing in our streets and neighborhoods in everyday life. Getting to highlight not only the musicians but also where they’re from and the communities they represent is something that I am most excited about. I am thrilled to partner and do it all with such an iconic and trusted brand like LG.”

 

In addition to partnering with some of the world’s most exciting, culturally diverse street performers, Boom Boom Pow Festa will also feature rising musical artists including Brazil’s Delacruz and the Philippines’ The Juans, who will return to their roots to celebrate their respective communities. The event will kick off globally, with nine different countries each hosting a part of the festival:

Lineup & Local Times:

• Spain: Cafe Con Coco - 6.00pm CEST
• Philippines [Manila]:  The Juans - 12.00am PST
• Turkey: Canay - 7.00pm GMT+3
• India [Mumbai]:  Alo Band - 9.30pm IST
• South Africa:  Paxton - 6.00pm GMT+2
• United Kingdom: Lewis Floyd Henry - 5.00pm BST
• Brazil: Delacruz - 1.00pm GMT-3
• Peru: We The Lions - 11.00am GMT-5
• Mexico: Rey Flanders - 10.00am CST

The festival will wrap with videos of each performance posted on LG’s YouTube channel giving people future opportunities to amplify life’s good moments.