Lingokids Says the Tablet was Never the Villain in new Toy Story 5-Inspired Campaign

Jun. 30, 2026

The tablet was never the villain. It was always about the content.

That's the Toy Story 5 takeaway from Lingokids, the No. 1 interactive app for kids age 2-8, which features games starring Toy Story characters on their app. This idea is captured in a new OOH concept and online campaign. 

According to the recently released Kids Interactive Entertainment Report from Lingokids, 98% of families allow screentime and 84% feel guilt about it. "Screentime can be both fun and purposeful. That’s what we do," reads the ad. Lingokids is safe, ad-free and has no chat feature. (Unlike the app depicted in the movie.)

Maud Cariddi, VP of brand at Lingokids said:

“Lingokids has always had a strong point of view on screen time: not all screen time is equal. The villain was never the tablet, it’s what’s behind it that matters."

 

Dr. Mona Amin, a pediatrician and member of the Lingokids Child Development Council, makes this distinction practical for parents. Rather than focusing on how long children spend on screens, she encourages them to pay attention to how kids engage, turning passive viewing into active conversation with a few simple questions after a session: “What happened? What did you learn? Who was your favorite character?”

Toy Story 5 continued to dominate the box office for a second weekend, sparking discussions around kids and screentime.

Lingokids shared more insights from their unique perspective as an interactive platform for kids that just launched Toy Story games a couple of months ago.

The platform’s Kids Interactive Entertainment Report found that parents have some surprisingly positive things to say about screentime:

• 91.5% — Overall, screentime brings joy to my household
• 76.4% — Screentime can be family time
• 66.5% — I bond with my child over screentime