Made by Blah Help Giffgaff Put Community First in New Campaign

Mar. 30, 2020

Today giffgaff launch their “Putting Community First" film. The TV campaign is supported by social and was filmed last year across the UK in both large cities and smaller towns. Everything was filmed on giffgaff refurbished phones - furthering giffgaff’s commitment to showcase and embrace the quality of this more sustainable product.

The film is a lovely poignant reminder of the importance of community, something giffgaff have been passionate about since their inception in 2009, and this is proof it’s still alive and well especially when we can’t physically connect with one another.

Abi Pearl, Head of Advertising, giffgaff commented:

“The team adapted quickly, and all pulled together to create this whilst WFH. It is great to be working with such a forward-thinking team enabling us to continue to support the talented folks within our creative community too.  It also helped keep us sane!”

 

Jim Townend and Oli Cole, Co-founders of Made by Blah added:

"More now than ever being part of a community is hugely important, something giffgaff have been doing for 10 years and something we felt worth highlighting.”

 

The idea reflects the heart of what giffgaff are about: their members and follows on from the ‘Your Voice: Choose Refurbished’ campaign which launched in February of this year.  As the 'mobile network run by you', giffgaff believe the voice of people is more powerful than their own. So, in 2020 they have given people a platform (or soap box) to share their view, and why they are Putting Community First”.

giffgaff have always been a disruptive and market challenging brand, and their creative output continues to show this.  Building on the previous aforementioned “Your Voice: Choose Refurbished”, “Putting Community First" showcases different people coming together, united by their shared perspective. giffgaff are renowned for presenting a point of view and is a brand which has regularly challenged the dominance of the big players in the mobile market by providing an alternative. 

Production was handled by Like Minded Individuals and Seven Six Productions. Make Films edited the films, the team at No. 8 worked on Post Production, and sound was by Wave.