Major Behavior and 1stAveMachine Visualize Personal Style For Macy's Campaign

Mar. 15, 2021

Produced by Macy’s in collaboration with Major Behavior as well as helmed by 1stAveMachine director Tim Brown, the campaign, entitled “Wear What You Love Anywhere”, visualizes the magic of a great outfit. Bursting with exuberant colors and quick vignettes, it captures beautiful moments of heightened reality set in everyday situations.

The compositions include an adventurous skate boarder in a color-blocked outfit moving through a makeshift wave, the ultimate self-styled photo shoot with a print-popping set for an insta-fame-worthy day in the park, and more -- all celebrating the power of expressing personal style to transform every moment into an instantly memorable one.

The campaign rolls out across television, print, and digital.