Martin Werner Goes on a Family Trip with Volvo

Martin Werner Goes on a Family Trip with Volvo

Sep. 12, 2024

Volvo has a reputation as the quintessential family car and in the new campaign for the XC90 model, the Swedish car brand shows why. Whether you are transporting half a dozen kids, a ridiculous amount of furniture or going on a trip to either the mountains or the sea, this SUV has got you covered.

Danish director Martin Werner once again proves his ability to elevate charming and relatable narratives in the campaign produced by Bacon and made with Swedish agency Stendahls.

 

Related News

Sep. 11, 2026

Bacon is Adding One of Scandinavia's Most Distinctive Current Voices, Ian Isak

After establishing himself as a force on the Danish scene, Ian Isak now becomes a part of Bacon’s international commercial roster

Jun. 23, 2026

Swedish Region Invites Bryan Johnson to Experience "Langevity"

As part of the initiative, Visit Halland published an open letter to one of the world’s best- known longevity enthusiasts

Jan. 27, 2026

From the Mediterranean to the Nordics - Holidays You Don't Want to Leave

Bacon director Oyvind Holtmon and Robert/Boisen+Like—Minded deliver a humorous "never-leave" holiday for Nordic Leisure Travel Group

Latest News

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer