Martin Werner Goes on a Family Trip with Volvo

Martin Werner Goes on a Family Trip with Volvo

Sep. 12, 2024

Volvo has a reputation as the quintessential family car and in the new campaign for the XC90 model, the Swedish car brand shows why. Whether you are transporting half a dozen kids, a ridiculous amount of furniture or going on a trip to either the mountains or the sea, this SUV has got you covered.

Danish director Martin Werner once again proves his ability to elevate charming and relatable narratives in the campaign produced by Bacon and made with Swedish agency Stendahls.

 

Related News

Sep. 11, 2026

Bacon is Adding One of Scandinavia's Most Distinctive Current Voices, Ian Isak

After establishing himself as a force on the Danish scene, Ian Isak now becomes a part of Bacon’s international commercial roster

Jun. 23, 2026

Swedish Region Invites Bryan Johnson to Experience "Langevity"

As part of the initiative, Visit Halland published an open letter to one of the world’s best- known longevity enthusiasts

Jan. 27, 2026

From the Mediterranean to the Nordics - Holidays You Don't Want to Leave

Bacon director Oyvind Holtmon and Robert/Boisen+Like—Minded deliver a humorous "never-leave" holiday for Nordic Leisure Travel Group

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are