Maserati Chooses Herezie For New MC20 Cielo Global Campaign

May. 30, 2022

The Italian supercar manufacturer selected independent agency Herezie to bring to life the multi touch point campaign for "Cielo" the new Spyder version of the iconic MC20 model.

The French agency was appointed to look after the strategic and creative work through an integrated communication plan that will be orchestrated on multiple countries. Following a teaser, the campaign launched globally on May 25th, the day the groundbreaking car model was officially presented in Modena, Italy.

A car with a unique double soul, capable of creating the highest expression of driving performance and an unprecedented sensorial experience. The "Beyond the Sky" campaign will be based on a 45” film written by Herezie, produced by Recom Farmhouse, shot by director Alessandra Kila and accompanied by the music of Manuel Pinhero.