McCann London wins six at the Clio Key Art Awards

Oct. 22, 2016

McCann London picked up a haul of six awards at last night’s Clio Art Key Awards in LA for its Microsoft Xbox work, including the highly coveted Clio Art Grand for its Microsoft/Xbox “Survival Billboard” work. 

Microsoft was the Grand Prize Winner in the Games Marketing Category and came away with Game Publisher of the Year.
 
McCann London’s total awards tally was comprised of one Clio Art Grand, three Golds, one Silver and a Bronze. 

The highly coveted Clio Art Grand was awarded for the agency’s Microsoft/Xbox “Survival Billboard” work which won in the ‘Billboard - Games: OOH’ category.   

---

 

Survival Billboard picked up four further awards including Golds in the Innovation and Games categories, a Silver in Print Technique, and a Bronze in Print. 

Additionally, the agency’s Squadvertiser work won a Gold in the Games: Digital/Mobile category. 

About Survival Billboard:
“Survival Billboard” was created to promote Microsoft/Xbox’s release of the latest in the blockbuster Tomb Raider series, Rise of the Tomb Raider. Xbox challenged eight contestants to survive 24 hours standing on a billboard in London Bridge while extreme weather conditions were simulated and selected via public vote. The winner, Adam, remained on the billboard for 20 hours 45 minutes and won a Tomb Raider-inspired holiday. The campaign’s success was thanks to an integrated effort across four of McCann Worldgroup UK’s agencies: McCann London, Momentum, MRM/Meteorite and Craft.