McCann NY's "ADLaM" for Microsoft Wins Best of Show At ADC 103rd Annual Awards

May. 15, 2024

Agencies, studios, brands and freelancers in 38 countries were announced as winners at the ADC 103rd Annual Awards ceremony, held at Gotham Hall in New York during The One Club for Creativity’s  Creative Week 2024.

The esteemed global jury awarded this year’s prestigious ADC Black Cube for Best of Show to McCann New York for “ADLaM”, done on behalf of Microsoft.  

“ADLaM” also won the coveted ADC Designism Cube for the entry that best encourages positive societal and political change, Best of Discipline in Typography, and two Gold Cubes, one each in Brand/Communications Design, Design for Good - Series, and Typography, Design for Good.

Based on cumulative points for all awards won this year, FCB New York was crowned ADC 103rd Annual Awards Agency of the Year.  The agency won a total of three Best of Disciplines, nine Gold Cubes, three Silver, three Bronze, and four Merits.

This year’s ADC 103rd Annual Awards “of the Year” winners are:

• Agency of the Year: FCB New York
• Boutique Agency of the Year: Banana Balloon Shenzhen
• Brand-Side Agency of the Year: Google Brand Studio San Francisco
• Design Team of the Year: The New York Times Magazine New York
• Boutique Design Studio of the Year (tie): OlssønBarbieri Oslo, and PILLS Beijing
• Network of the Year: FCB Global
• Production Company of the Year: Helo West Hollywood
• Music & Sound Company of the Year (tie): Citizen Music New York, and DaHouse Audio Los Angeles
• Brand of the Year: AB InBev, Michelob ULTRA
• Non-profit Client of the Year: Digital Public Library of America
• Freelancer of the Year (as selected by The One Club and Working Not Working): Michelle Watt Brooklyn
• Members’ Choice Award: TBWA\Media Arts Lab Los Angeles “Fuzzy Feelings” for Apple

ADC 103rd Annual Awards Best of Discipline winners are as follows:

• Advertising: VML Colombia Bogotá with Grey Colombia Bogotá “Life Extending Stickers” for Makro Colombia
• Apparel/Accessory/Footwear Design: Serviceplan Germany Munich “AIZOME ULTRA  An innovative method to create textiles with lasting health benefits” for AIZOME
• Architecture/Interior/Environmental Design: PILLS Beijing “Wu Jian'an Solo Exhibition” for Silk Road International Art Exchange Center and CAFA Art Museum
• Artificial Intelligence: FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
• Brand/Communication Design: VML Colombia Bogotá with Grey Colombia Bogotá “Life Extending Stickers” for Makro Colombia 
• Brand-Side/In-House: Squarespace New York with Superprime Los Angeles “Marty & Francesca Make A Website” for Squarespace
• Experiential Design: FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
• Gaming: Google Mountain View with Google Brand Studio San Francisco “Google Search Playground” for Google
• Illustration: Dentsu Inc. Tokyo “My Japan Railway” for JR Group 
• Interactive: FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
• Motion/Film Craft: HeimatTBWA\Germany Berlin with Revolver Sydney and Tony Petersen Film GmbH Berlin “The Square Meter” for Hornbach Baumarkt AG
• Packaging Design: OlssønBarbieri Oslo “Avamposto Gin” for Avamposto Gin
• Photography: The New York Times Magazine New York for its own “A Boy's Life on the Front Lines”
• Product Design: TBWA\Hakuhodo Inc. Tokyo with Quantum Inc. Tokyo and Robot Communications Tokyo “Shellmet” for Koushi Chemical Industry Co., Ltd., Sarufutsu Village
• Publication Design: Weiwei Zhou Nanjing “Cuban Chinese” for Nanjing University Press
• Typography: McCann New York “ADLaM” for Microsoft

The ADC Fusion Cube, established in 2021 along with The One Show Fusion Pencil as the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it, went to FCB Chicago with 456 Studios Chicago for “Banned Book Club” on behalf of Digital Public Library of America.

FCB New York led this year in ADC Gold Cube wins with nine, all for AB InBev, Michelob ULTRA “Dreamcaster”.  That was also the entry to win the most Golds.  Dentsu Inc. Tokyo was awarded eight Golds, including five for “My Japan Railway” on behalf of JR Group.  

A total of 11,309 pieces were entered from 62 countries and regions in the ADC 103rd Annual Awards.  Agencies, studios, freelancers, brands and production companies in 38 countries were awarded a total of 92 ADC Gold Cubes, 130 Silvers, 184 Bronze, and 363 Merits this year.  

A complete showcase of all ADC 103rd Annual Awards Cube winners can be viewed here.

ADC 103rd Annual Awards winners were announced in the middle of Creative Week 2024 in New York, May 13-17.  

Now in its 15th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.  

In addition to the ADC 103rd Annual Awards event, Creative Week 2024 includes the Young Ones Student Awards ceremony on May 13, Type Directors Club TDC70 Best of Discipline winners and exhibition on May 14, exclusive Executive Creative Summit-New York on May 16-17, and The One Show 2024 awards ceremony on May 17.