Milka Mmmax & Katy Perry Present a Once-in-a-Lifetime Concert Experience Inside the Katy-Verso

May. 30, 2025

The creative partnership between DAVID Madrid and Milka is strengthened with their third joint campaign, this time featuring Katy Perry as the star. Milka Mmmax chocolate’s mission is to maximize the moment by bringing people unforgettable experiences. In the music world, there’s no better way to do this than by teaming up, for the first time, with the global pop icon Katy Perry for her highly anticipated 'Lifetimes Tour' and taking it to the “Mmmax.”

Katy Perry is one of the most followed worldwide celebrities, a music icon with an undeniable presence in pop culture, with millions of fans around the world. Known for her bold and vibrant personality, she embodies the essence of Milka Mmmax. Together, Milka Mmmax and Katy Perry bring us the latest mix of unforgettable moments. This “One in a Lifetime Tour Experience” offers fans the chance to deepen their connection with Katy Perry through an exciting promotion, meeting the artist of their dreams or winning incredible prizes.

Amy Tay, Global Senior Director said:

“We're incredibly excited to partner Milka Mmmax with global superstar Katy Perry for the European leg of her LIFETIMES tour. This collaboration promises to bring unforgettable 'Mmmax Your Moment' experiences to fans across Europe, blending the boldness of Milka Mmmax with the iconic energy of Katy Perry."

 

Many people will have the opportunity to win prizes “money can’t buy.” A unique experience that will shake up their world. To participate, simply buy any Milka Mmmax product, scan the code on the package, and enter for a chance to win amazing prizes like seeing Katy live, an exclusive behind-the-scenes experience where they can dive into Katy’s world, discover her quirks backstage, and access thousands of official merchandise products.

In the campaign, several agencies from the WPP group collaborated, with DAVID Madrid leading the project and Hogarth US and UK in charge of production, along with the producer Honor Society Films.