MINI Appoints Jung von Matt Group as New Lead International Creative Agency

Feb. 27, 2025

MINI has appointed a new creative partner and from now on MINI will work with Jung von Matt Group Ltd. as the lead creative agency for international campaigns driven by the agency’s London and Zurich offices. 

The corresponding call for tenders was issued on a regular basis at the expiry of the existing contracts. 

Jung von Matt prevailed in an extensive pitch. The decision for the new agency was primarily the international orientation and profound expertise of the team in the required areas. MINI and the Jung von Matt agency have already worked together successfully in 2000 and from 2015 to 2021.  

MINI would like to thank the previous partner Anomaly for their successful and good cooperation over the past few years.

Charlie Hurst & Marcos Gemal ECDs, commented:

"JvM LONDON is thrilled to welcome such an iconic British brand – ironically, this is huge, and we can’t wait to get started."

 

Rob Conibear, MD, added:

"We are a rare combination - a global network that is still independent. We put together a truly international team for this, proudly led from London and Zurich."